03 The tools · Representing the owner
Win the listing.
You bring what you know.
You pick the comps, because you know which sales actually compare. Add the property details and the photos and floor plan from your walkthrough, and drop it all in.
That’s the last time you type any of it.
- In
- Comps, property data, photos and floor plan
Days of work, back in minutes.
The opinion of value, a sample brochure and a sample eblast, all built from what you dropped in. No pulling it together the night before.
You read it first and change anything you want. Nothing reaches the owner until you approve it.
- Out
- Opinion of value, sample brochure, sample eblast
Walk in with more than a number.
Most brokers show up with a price. You show up with the owner’s own building already marketed: the brochure and the eblast it would go out in.
The owner sees exactly how their property will be presented before they decide who lists it. That’s a hard thing for the next broker to match.
They say yes. The paperwork’s done.
Enter the price, term and commission you agreed on, and the listing agreement comes back drafted, with the property and the owner already filled in from the pitch.
You review it and send it for signature while the meeting is still fresh. Everything here carries straight into marketing the listing.
- Out
- A drafted listing agreement, ready for your review
Screens are illustrations using a sample property and sample figures.
Want to see it run on a real deal? Let’s talk.
Talk about joining All the tools